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June 3, 2019
By: TOM BRANNA
Editor
Beiersdorf has entered into a definitive agreement to buy the Coppertone business from Bayer in a $550 million deal. Founded in 1944, Coppertone was the first sun care brand launched in the US market. Headquartered in Whippany, NJ, Coppertone generated sales of $213 million dollars in 2018. Today, the range is sold in the US, Canada and China. Through the acquisition of Coppertone, Beiersdorf is entering the world’s largest sun care market and strengthening its presence in North America. ...
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